Sam’s Club is launching a same-day delivery service with Instacart. It starts on Tuesday in Dallas-Fort Worth, Austin and St. Louis. Some deliveries will be within an hour.
Shopping at Sam’s through Instacart doesn’t require Sam’s $45-a-year club membership. But those customers won’t get the lower member-only prices and the regular special discounts, the company said. Sam’s members will be saving their membership number before checking out to get the lower prices.
It was an easy decision to include non-members, said Sam’s spokeswoman Carrie McKnight, because that’s already allowed in its warehouse stores. Non-member shoppers are charged 10 percent more at the checkout.
In the competitive online grocery business, Instacart vice president Sarah Mastrorocco said adding “valued and respected brands” such as Sam’s Club helps it reach new customers. The two companies plan to expand to new cities in 2018. It’s not free. Instacart offers a monthly or annual membership fee that lowers delivery costs.
In Dallas-Fort Worth, Instacart has a long list of retail choices for its customers: Instacart works with Sprouts, Aldi, Whole Foods, Kroger, Central Market, Costco, Tom Thumb, Natural Grocers, CVS, Petco and Sam’s Club.
While Whole Foods is now owned by Amazon, a couple of years ago Whole Foods made an investment in Instacart, and the two brands still work together in most markets.